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Roku—makers of a diminutive set-top box originally designed to stream content for Netflix's Watch Instantly feature—has officially opened a "Channel Store," giving users access to a wider variety of content. The store is stocked with 10 "channels" that users can add, enabling easy access to Facebook photos, Pandora streams, TWiT.tv podcasts, and more. The setup is a little cumbersome, and Roku's simple interface doesn't handle large numbers of options well, but what is available so far shows a lot of promise. If some bigger names in content—Hulu, are you listening?—were to sign on to make channels, the service would truly be an excellent replacement for cable. Right now, it offers an enticing view of what the future of television could be.

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